Absolut Vodka has launched its latest alcoholic ready-to-drink (ARTD) cocktail in Singapore, celebrating life's spontaneous moments.
The new pre-mixed cocktail combines Absolut Vodka's smooth character with the refreshing lemon and lime flavor of SPRITE, offering a perfect blend of premium quality and taste.
“In a city that is so fast-paced and never stops planning, Absolut Vodka & SPRITE encourages Singaporeans to relish and celebrate life’s unplanned moments.” - Rocko Ogsimer, Frontline Marketing Director, ARTD in ASEAN, Coca-Cola
The "Planned for the Unplanned" campaign aims to provide a unique and interactive experience for adult consumers, making it easy to enjoy casual hangouts without formalities.
Author's summary: Absolut Vodka & SPRITE launched in Singapore.