Italy's Mafia Uses TikTok to Rebrand and Reach Followers
A new study finds that Italy's crime clans are utilizing TikTok to rebrand themselves.
They are turning mafia codes into emojis, viral trends, and livestream "matches", some of which are even used to launder money.
It only takes one emoji to spread a mafia message.
The report, titled "Mafias in the Digital Age" by Fondazione Magna Grecia, an Italian think tank and research foundation, reveals that Italy's mafia is moving from silence to spectacle, using TikTok to glamorize criminal life, recruit followers, and experiment with new forms of money laundering.
- Glamorizing criminal life on TikTok
- Recruiting followers through the platform
- Experimenting with new forms of money laundering
Author's summary: Mafia uses TikTok for rebranding.
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