Starbucks' Bearista Cup has the internet in a full-blown frenzy

Starbucks' Bearista Cup Sets Off a Holiday Craze

The Bearista Cold Cup from Starbucks sold out within minutes, igniting an online resale frenzy and becoming the must-have collectible of the holiday season. Each year brings its own craze, but this time it’s a bear-shaped tumbler that turned casual coffee runs into eager hunts.

The Limited-Edition Cup Launch

Released on November 6, the 20-ounce clear cold cup features a green candy cane-striped straw and a lid shaped like a tiny green hat, making the bear look dressed in Starbucks’ signature color. Starbucks teased the Bearista Cup on Instagram the day before release, and the fan reaction was immediate.

Fan Reactions and Buying Frenzy

By early morning, most customers found the cups already gone. Posts on TikTok and Reddit reported stores receiving only a few units, with some claims that employees were buying them before opening hours.

“I got threatened and cussed out at Starbucks over the viral glass bear,”

wrote one TikTok user describing their heated in-store experience. The cup’s popularity has reached a level usually associated with limited-edition sneakers or tickets to major concerts.

Resale Market Chaos

On eBay, resale listings for the Bearista Cup have appeared with prices reaching as high as $600, while at least one cup has sold for nearly $400.

Author’s Summary

The Starbucks Bearista Cup turned into an overnight cultural phenomenon, fusing festive charm with collector mania and highlighting the power of scarcity in modern retail culture.

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Mashable Mashable — 2025-11-08

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