Meta’s stock climbed after Instagram engagement increased and overall optimism around its AI strategy solidified. Investors drove the rise to the most notable weekly gain noted since early 2024. The social media giant also unveiled plans to spend $50 billion to expand its Louisiana data centre for AI work, aiming for increased capacity, supporting its compute capabilities. Yet however J.P. Morgan alerted on Tuesday that such large AI costs could later threaten Meta’s financial strength despite this week’s stock gains, sparking caution among analysts.