Netflix is experimenting with live television and combined streaming bundles to stem the decline of watch time.
Sources from internal teams say the moves aim to keep paying users and draw in new customers.
The plan comes as Netflix secures a major live sports deal.
It acquired 2026 rights to the T-Mobile Home Run Derby.
In advance of the next earnings filing, Netflix may adjust what shows it offers or how much it charges.
Experts say these steps try to hold onto subscribers as growth decelerates.