YouTube's system is designed to keep users engaged, often leading to prolonged viewing sessions.
The platform's recommendation system is highly effective, remembering niche interests and tracking evolving tastes to provide an endless feed of relevant content.
YouTube has perfected the art of knowing what you want to watch before you do.
This precision, however, makes it difficult for users to disengage, as the algorithm continually learns and adapts to their behavior, even when they don't click on a video.
Author's summary: YouTube's recommendation system is both brilliant and unnerving.