John Lewis 2025 Christmas Advert
This year's John Lewis Christmas advert features a classic '90s house song, focusing on intergenerational raving through a father and son's shared appreciation of Alison Limerick's 'When Love Lives'.
The advert begins with a dad receiving a vinyl copy of the song as a gift from his son, which transports him back to a dancefloor from his youth.
Alison Limerick's 'When Love Lives' is the soundtrack to this year's emotionally-tinged ad.
The choice of song is a departure from the typical pop soundtracks of previous years, instead drawing from the heyday of rave music.
Author's summary: John Lewis features a '90s house song in its 2025 Christmas advert.
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