John Lewis Christmas Ad: "Where Love Lives"
Credit to Saatchi & Saatchi, John Lewis has mined family emotions to great effect, becoming synonymous with touching Christmas ads.
Saatchi's second effort, "Where Love Lives," taps into the same rich vein, featuring a son rekindling his dad's raver youth with a choice bit of vinyl.
“This year’s John Lewis Christmas campaign is a celebration of connection, memory, and the unspoken emotions that make the season truly magical.”
Directed by Jonathan Alric through Iconoclast, created by Paddy Fraser, Brodie King, Pete Ioulianou, and Ollie Agius, with brand director Rosie Hanley.
Author's summary: Saatchi's new ad for John Lewis.
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