The Islamic Ethic of Modesty & the Collapse of the Gaze Economy
Islam challenges the economy of the gaze and opens a horizon where liberation is rooted not in exposure, but in sacred selfhood.
The 20th century witnessed a fundamental transformation in capitalism: the shift from producing necessities to manufacturing desires.
After the two world wars, consumerism became the driving force of social organisation. Individuals were no longer encouraged to cultivate frugality but were urged to indulge and to seek fleeting satisfaction in commodities that demanded constant renewal.
This shift produced what has been described as a system of signs and seductions: commodities became less about utility and more about the promise of happiness and identity.
Capitalism thus thrives not on fulfilment, but on dissatisfaction.
Within this cultural and economic landscape, discourses of women’s liberation were often reframed around the notion of ‘choice.
Islam opens a horizon where liberation is rooted not in exposure, but in sacred selfhood.
Author's summary: Islam challenges gaze economy.
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