CalCPA CFO Natalie Quan on reshaping the image of the CPA

CalCPA CFO Natalie Quan on Reshaping the Image of the CPA

Natalie Quan, CFO of CalCPA, shares her perspective on the challenges facing the accounting profession.

Key Issues in the Accounting Profession

The quality will not go down.

Natalie Quan discusses the evolving CPA pipeline, technology's transformation of the traditional billable hour model, and her own work habits and leadership philosophy.

Author's summary: Natalie Quan shares insights on the accounting profession's future.

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CFO.com CFO.com — 2025-11-01

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