Cluely's Roy Lee advises startup founders to focus on going viral, stating that "Generally, if you're not in deep tech, then you need to low-key deep focus on distribution."
"If you're any good at engineering, you're probably not funny and you're probably not going to be a content creator because you don't have it in your blood. Realistically, most of these people have no chance of going viral."
Lee's AI assistant previously made a viral claim about its undetectable windows, which was later disproven by proctoring services.
Author's summary: Roy Lee shares his insights on viral marketing.