Waitrose Reimagines Print Magazine
Waitrose is reimagining its print magazine and food content studio to make food "attainable" and celebrate the full funnel shopping experience.
The Waitrose Food magazine, on shelves for over 25 years, is being redesigned to reflect changes in food culture and inspire a new generation of foodies.
According to Murray Stevens, Head of Creative and Content at Waitrose, the magazine is a "key part" of the brand's content and is "hugely cherished" by its readers.
The new look magazine launches today, October 30, in partnership with Dentsu Creative, and aims to make cooking more accessible to everyday cooks.
make food "attainable"
Author's summary: Waitrose reimagines print magazine to inspire new foodies.
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