Sweden’s still ahead in the preparedness game — and now it means business

Sweden's Preparedness Efforts

Sweden is once again leading the way in preparedness, this time with a focus on businesses. According to Elisabeth Braw, a senior fellow at the Atlantic Council, informing companies of potential threats and how to prepare is becoming increasingly important in today's geopolitical climate.

In 2018, Sweden made headlines with its "In Case of Crisis or War" leaflet, which was sent to all households in the country. This initiative has since inspired a trend across Europe. Now, Sweden is taking it a step further with a preparedness leaflet specifically designed for businesses.

Informing companies about threats that could harm them, and how they can prepare, makes perfect sense.

As a regular columnist for POLITICO and author of the award-winning "Goodbye Globalization", Braw's insights highlight the significance of preparedness in today's world. With the Swedish Civil Contingencies Agency (MSB) at the forefront, Sweden is demonstrating its commitment to being prepared for any situation.

Author's summary: Sweden leads in business preparedness.

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Politico Europe Politico Europe — 2025-10-28

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