Lululemon to Sell NFL Apparel in Fanatics Deal
Author's summary: Lululemon partners with NFL and Fanatics.
Lululemon has entered an arrangement with the National Football League and sports merchandiser Fanatics Inc. to develop a line of fan apparel as the yoga-wear retailer searches for new avenues of growth.
The new Lululemon collection includes clothes for all 32 NFL teams and will be sold through the NFL and Fanatics shops, along with team stores, beginning on Oct.
- NFL and Fanatics partnership
- Line of fan apparel for all 32 NFL teams
- Sold through NFL and Fanatics shops, and team stores
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