Unity Enters the DTC Race
The games industry moves quickly, with stories emerging and fading rapidly. However, some topics warrant further exploration.
This week, Unity made a significant move by entering the direct-to-consumer (DTC) market with cross-platform "unified digital stores".
Author's summary: Unity joins DTC market.
- Unity's entry into DTC comes amid industry trends of regulation and direct-to-consumer sales.
- The move precedes the US Google Play store's opening to alternative payments.
One of this year’s biggest industry trends has been regulation and direct-to-consumer.
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