New Research on Traybakes
Research by the Food Standards Agency (FSA), local councils, and the College of Agriculture, Food and Rural Enterprise (CAFRE) has found that popular traybakes in Northern Ireland contain high amounts of sugar, saturated fat, and calories.
Traybakes, such as fifteens, caramel squares, and rocky roads, are a popular treat in Northern Ireland. However, a single traybake contains on average:
- 44g of sugar, exceeding the daily recommended sugar intake
- 13g of saturated fat, over half the daily saturated fat recommendation
- 484 calories, a quarter of a woman’s daily calorie recommendation
Despite these findings, consumer feedback suggests that smaller traybakes, if priced appropriately, would be acceptable. This presents an opportunity for businesses to adapt.
Consumers are open to change, and smaller traybakes could be a viable option.
Author's summary: Traybakes in Northern Ireland are high in sugar and calories.
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