A new Halo game is rumored to be announced this week, according to a report from Bloomberg's Jason Schreier.
The Halo franchise has faced challenges in recent years, including a subpar live adaptation, a complex narrative, and a messy launch of Halo: Infinite.
The franchise seems to have fallen out of the cultural conversation in recent years.
Despite this, Microsoft is reportedly pushing Xbox leadership to increase profit margins by 30%, above industry standards.
Fans are concerned about the potential impact on the franchise, given its struggles to regain its former status as Xbox's flagship series.
New Halo game rumored to be announced amidst franchise struggles and pressure from Microsoft.