New Beverage Launches: Innovation in Functional Beverages
The functional beverage industry is rapidly evolving with new product launches that target both broad or niche wellness goals.
Functional beverages are rapidly evolving, driven by consumer demand for health, convenience, and clean-label ingredients. These drinks go beyond basic hydration, offering targeted benefits such as energy, immunity, gut health, and cognitive support.
Key Trends
- The rise of adaptogenic ingredients like ashwagandha and reishi, which help the body manage stress
- Nootropics such as L-theanine and lion’s mane for mental clarity and focus
- Probiotic and prebiotic beverages, as gut health becomes a central wellness concern
- Plant-based and low-sugar formulations, aligning with broader dietary shifts
Author's summary: New beverages offer targeted health benefits.