The Matcha Phenomenon
Matcha, a Japanese green tea, has become a popular drink among various demographics, evolving from a niche favorite to a universally enjoyed beverage.
With its proliferation on the internet, matcha has gone beyond its intended scope, becoming a
test of masculinityand a focus of women's health research, showcasing the influence of social media.
- Originated in Japan, matcha is known for its distinct
'grassy'
taste. - Initially enjoyed by the younger generation and individuals of East Asian descent, matcha has grown in popularity among diverse racial and age groups.
The matcha latte, with its sweet and creamy flavor, has become an iconic form of the drink, largely associated with a female consumer base.
Author's summary: Matcha's popularity has led to unexpected cultural implications.