Understanding Black Friday/Cyber Monday Shoppers
According to Uniqode, Black Friday/Cyber Monday (BFCM) shoppers engage with QR codes due to urgency and discounts, but require trust and value for long-term loyalty.
Every BFCM, brands deploy QR codes, resulting in high scan rates and significant revenue spikes over the weekend. However, by January, most of these new customers are gone.
The issue lies not with the QR code technology, but with understanding the psychology behind why people scan. Uniqode's BFCM QR Code Marketing Report highlights the gap between holiday QR code engagement and long-term loyalty building.
- 74% of shoppers will scan QR codes during BFCM
- 72% of marketers rate their campaigns as effective
While many brands see success with QR code campaigns during BFCM, few are able to transition these interactions into lasting customer relationships.
Author's summary: Understanding shopper psychology is key to long-term loyalty.