Crafting a Curriculum: Gina Aikins '26
Gina Aikins, a student in the Master of Advanced Management program, chose elective courses to further her goal of building a career in product marketing.
Students in the Master of Advanced Management program can build their own slate of courses from diverse electives at Yale SOM and across the university.
Customized Curriculum
Gina approached choosing her electives with both career goals and personal interests in mind, focusing on courses like Marketing Strategy, Consumer Behavior, and New Product Development to pivot into product marketing.
- Hometown: Accra, Ghana
- Pronouns: she/her/hers
- Favorite thing about New Haven: walking down Broadway and savoring Ashley's ice cream
- Best place to study: Marx Library
I chose my electives with both career goals and personal interests in mind.
Author's summary: Gina Aikins customizes her curriculum for product marketing.