Apple Remains the World's Most Valuable Brand in 2025
Apple has retained its position as the world's most valuable brand for the 13th consecutive year, topping Interbrand's 2025 Best Global Brands ranking with an estimated brand value of $470.9 billion.
The annual Interbrand report evaluates the world's top 100 companies based on financial performance, brand strength in purchase decisions, and overall competitiveness.
The report claims that the combined brand value of all 100 entries rose 4.4% year over year to $3.6 trillion.
Apple first entered Interbrand's top 25 in 2008 and reached the number one position by 2013, maintaining its dominance through more than a decade of major shifts in consumer technology.
Its valuation of $470.9 billion represents a 4% decline from last year, yet still places it comfortably ahead of second-place Microsoft, which grew 10% to $388.5 billion.
Author's summary: Apple leads as the world's most valuable brand.