The Agentic Future of Hotel Distribution
Artificial intelligence is transforming the booking funnel and how major OTAs capture new travelers.
It's a new way of searching and booking trips, making hotel distribution unrecognizable.
In this new scenario, hotel bookings are made agentically, through an AI Agent.
search is no longer done through keywords but through conversations
This allows travelers to search, compare, book, and hyper-personalize their experience all in one place.
Author's summary: AI transforms hotel distribution strategy.