MOST Awards Magazine 2025: Excellence, unwrapped
The media industry globally is in turmoil, but it is also the ultimate survivor.
The 2025 MOST Awards Survey results, powered by South Africa's media professionals, highlight the industry's ability to survive, adapt, and thrive despite challenges.
According to Brad Aigner, who has conducted research for the MOST Awards since 2009, the MOST rankings provide
insight into what drives value in relationships today.
The key differentiators for media agencies are expertise and service delivery, including knowledge of brands and the media landscape, sales service delivery, and understanding client needs.
Author's summary: MOST Awards Magazine 2025 reveals media industry excellence.