AI-powered startup Aether aims to revolutionize the marketing industry by making tedious tasks a thing of the past.
The Trans-Tasman AI startup has announced four key hires to support its growth. Tim Farland, based in New Zealand, has joined as Aether's Chief Technology Officer.
"I'm amped to join Aether at this stage," said Farland. "We're building a novel, non-trivial AI platform that will fundamentally change how global marketing teams operate, enabling them to work smarter and more strategically."
Farland will lead Research and Development, architecture, and strategy to advance the company's product vision and global roadmap. Additionally, Jen Beirne, Matt Meffan, and Hugo Rajotte have been appointed to the growth team.
Aether's business focuses on helping marketers activate institutional knowledge to deliver on-brand, ready-to-use presentation outputs.
Author's summary: Aether expands team with key hires.