ITV and Magnite Partner on GenAI-Created Ads Service
ITV has partnered with Magnite to launch the ITV GenAI Ads Manager, a bespoke production service utilizing Magnite's streamr.ai technology.
This service enables small and medium-sized enterprises (SMEs) to create TV ads in under 30 seconds, with a low-cost entry-level package.
Advertisers can create TV ads in less than 30 seconds with a "low-cost entry level tailored package," says ITV.
- The ITV GenAI Ads Manager platform creates GenAI ads for TV advertisers using the customer's online owned footprint, including websites or social media pages.
- The service allows SMEs to produce high-quality ads that meet ITV's creative threshold for broadcast and streaming platforms.
Author's summary: ITV partners with Magnite for AI-created ads.