More than Half of Gen Z Canadians Feel Pressured to ‘Fake’ Financial Stability: TD Survey

Gen Z Canadians Feel Pressured to 'Fake' Financial Stability

A TD survey reveals that more than half of Gen Z (53%) respondents feel compelled to maintain a successful image on social media, despite struggling with finances.

Nearly two in three (65%) believe they're falling behind their peers financially, causing anxiety and conflict about their financial situation.

Gen Z is under constant pressure to appear financially secure as soon as they begin their careers, while many are struggling behind the scenes with stress, debt and uncertainty

said Kristy Irwin, Product Group Owner, Youth & Student.

Key findings include:

Author's summary: Gen Z Canadians struggle with financial pressure.

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Cantech Letter Cantech Letter — 2025-10-14