Micro-Dramas in China: A $7bn Industry
Micro-dramas, 90-minute films broken down into one-minute episodes, have become a sensation in China, with a market size of $7bn annually, surpassing the domestic box office.
These episodes are made available online, with the first few episodes free, and subsequent episodes available for purchase, up to $30 per drama, through an app.
- Micro-dramas are gaining popularity, with some series, like Nine-Tail Fox Demon Falls For Me, a fully AI-generated series, reaching over 200 million views in just a month.
- The micro-drama market was discussed at the MIPCOM conference, where Adrienne Lahens, former TikTok exec and current head of Infinite Studios, shared insights into this growing industry.
"The micro-drama market in China pulls in $7bn annually. It’s already bigger than their domestic box office,"
Author's summary: Micro-dramas are a $7bn industry in China, bigger than movies, with AI-generated content on the rise.