Nielsen Reveals Indonesia's Biggest Advertisers
According to Nielsen Ad Intel data, Unilever leads the market in Indonesia's advertising landscape for the first half of 2025.
The top spending ad categories include beverages, smartphones, and food, with service sectors such as personal services and property ads more than doubling, signaling renewed consumer confidence.
- Unilever: top advertiser
- Wings and Mayora: follow closely
- Nestlé, Indofood, Ajinomoto Indonesia, Aqua, and Tempo Scan Pacific: major spenders
Indonesia's advertising landscape is being reshaped by both familiar FMCG giants and a wave of fast-growing service sectors.
Author's summary: Nielsen reveals Indonesia's top advertisers and ad categories.