Kylie Jenner's New "King Kylie" Campaign
Kylie Jenner celebrates Kylie Cosmetics' 10th anniversary with a limited-edition drop and a video featuring her in leather bra outfits.
Kylie Cosmetics will officially turn 10 next month, marking a decade since Jenner launched her makeup brand at 18 years old.
- Launched in 2015, Kylie Cosmetics has become a 1.2 billion-dollar empire.
- The brand introduced iconic lip kits with a direct-to-consumer model via social media.
To commemorate the anniversary, Jenner launched a new campaign recreating her "King Kylie" persona.
The limited-edition King Kylie collection includes:
- An eyeshadow palette inspired by her daring hair colors.
- A highlighter.
- Lipgloss shades.
- Legendary lip kits reminiscent of her first-ever shades.
Kylie Jenner has harnessed the power of social media to build her brand.
Author's summary: Kylie Jenner celebrates 10 years of Kylie Cosmetics with a new campaign.