Worldclass Clothing: Buy Fashion To Fund Colonoscopies
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“Wear your ass on your sleeve,” blares the website for cheeky nonprofit online retailer Worldclass Clothing. “Every purchase helps fund colonoscopies for the underinsured.”
Behind the year-old venture are two colon cancer survivors: fashion stylist Sarah Beran and Brooks Bell, who previously ran her own online brand marketing company and also previously founded the nonprofit that was behind the Colorectal Cancer Alliance’s “Lead from Behind” colonoscopy campaign with Ryan Reynolds.
“100% of our net profit and 10% of every sale goes to our nonprofit partner, the UNC Lineberger Cancer Center,” she tells Pharma & Health Insider. “Through their community outreach and partnerships, we pay for colonoscopies for underinsured people who have a positive stool test showing they are very high-risk.”
“There are so many cancer T-shirt lines out there,” says Beran, “but there’s such a stigma around colonoscopies and colon cancer. No one wants to talk about it [colonoscopies], but it’s not a big deal. And we’re trying to make it more part of wellness trends by creating a cool, chic fashion-forward line that people actually want to wear.”
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