More Than Half of Holiday Tech Shoppers Are Counting on Black Friday Sales to Save Money, CNET Survey Finds

More Than Half of Holiday Tech Shoppers Rely on Black Friday Sales, CNET Survey Finds

US bargain hunters are counting on Black Friday to score significant savings on tech. Although Thanksgiving is still weeks away, early Black Friday deals are already drawing shopper attention.

Holiday Shopping Trends and Spending

Over 50% of US shoppers plan to shop during Black Friday sales to save on tech gifts for the holidays amid concerns about tariffs and rising prices. On average, shoppers expect to spend $931 on technology this holiday season.

Popular Tech Gadgets This Season

Smartphones and laptops top the holiday shopping list for most US adults, with 26% aiming to buy smartphones and 23% focusing on laptops.

"New smartphone models, including the Google Pixel 10 and Apple's iPhone 17, are released months before the holidays."

CNET experts explain that new features and popular releases make these gadgets highly sought after, offering guidance on when to buy and how to get the best deals.

Expert Advice on Shopping

CNET's tech and shopping specialists recommend carefully timing purchases to maximize savings during Black Friday sales and highlight which devices offer the most value this season.

Ensure you follow reliable sources like CNET for unbiased reviews and expert shopping tips throughout the holiday season.

Author's summary: Most US tech shoppers plan to rely on Black Friday sales to save money, with smartphones and laptops proving the most popular holiday gifts this year.

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CNET CNET — 2025-11-12

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