Big Brother Raises Network 10's Ratings
My Kitchen Rules remains the top entertainment program, but the return of Big Brother boosted Network 10's share by securing second place in its timeslot, pushing The Golden Bachelor into third.
Viewership Numbers and Comparisons
- My Kitchen Rules semi-final attracted 1.01 million viewers nationally, well ahead of its competition.
- Big Brother premiered with 774,000 viewers at Dreamworld, its wet season launch nearly rivaling the network's 2025 launch of I’m a Celebrity Get Me Out of Here.
- Big Brother led key demographics, topping viewers aged 16-39 and 25-54.
- The Golden Bachelor pulled in 708,000 viewers on Nine, followed by Spicks & Specks with 361,000 viewers.
- 60 Minutes drew 619,000, below its usual audience.
- Other notable programs included Portrait Artist of the Year (553,000), The Girl Who Caught a Killer (549,000), and Ghosts Australia (492,000).
News and Other Broadcasts
- Seven took the lead on Sunday, but Network 10 saw an unusual share increase.
- Nine News reached 1.28 million viewers, with a late edition at 442,000.
- Social Media Murders had 189,000 viewers.
- ABC News pulled 888,000, followed by The Forsytes (304,000) and Grand Designs Australia (192,000).
- Network 10 News attracted 289,000 viewers, NCIS: Tony & Ziva 210,000, and 10 News+ rose slightly to 191,000.
- SBS programming numbers were not available; the lineup includes SBS World News, JFK: One Day in America, The Castle: Rebuilding History, and Watergate High Crimes in the White House.
"Big Brother’s launch is possibly only eclipsed by I’m a Celebrity Get Me Out of Here as 2025 launches go for the network."
Overall, Network 10's programming demonstrated growth, with Big Brother significantly contributing to a rise in the network's viewership share not seen in some time.
Summary: Big Brother's return boosted Network 10's ratings and share, marking a strong performance across key demographics and lifting the network's overall viewership.
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