Channel Ten faced criticism for "recycling" its reality TV stars after it emerged that one of the contestants on this year's Big Brother previously appeared on Deal Or No Deal. Vincent, a 21-year-old barber from Victoria, had competed on the Grant Denyer-hosted game show in 2024.
On the game show, Vincent was supported by his grandmother and shared that he was playing for his large family. He told host Grant Denyer, 48, "There's 108 great-grandchildren in my family!"
"There's 108 great-grandchildren in my family!"
During his episode, Vincent was left with two cases worth $50,000 and $75. He received a tense offer of $18,800 to walk away without opening them.
Viewers quickly spotted Vincent as a housemate on the 2025 Big Brother reboot, which premiered Sunday night, sparking discussion on social media.
"Omgg I remember him lmaoo, someone posted him on TikTok and the girls were going absolutely feral over him. Knew I recognised him," one user commented.
"If I had a penny for every time someone who has previously been on Deal or No Deal was cast on a reboot of Big Brother," another remarked sarcastically.
Big Brother's decision to cast past reality TV participants like Vincent highlights the ongoing trend of recycling familiar faces to attract viewers, which has met mixed reactions.