Canada Soccer and Infinity & Announce Music Ambassadors With First Wave of Perfect Pitch Contributors

Canada Soccer and Infinity Announce Music Ambassadors and Perfect Pitch Contributors

Alessia Cara, Charlotte Cardin, Loud Luxury, Nelly Furtado, The Tragically Hip, and Zeds Dead have joined forces under the leadership of Grammy-winning producer Boi-1da. The executive producer Boi-1da has guided Perfect Pitch over recent months, blending genres, cultures, and communities that represent Canada's diverse identity today.

Perfect Pitch Album and Release

The upcoming album, planned for release before next summer’s FIFA World Cup, will feature original songs, re-imagined tracks, and unique collaborations with some of Canada’s most renowned artists.

Infinity & Promotions

Infinity & will expand cross-promotion and activation efforts across major entertainment and cultural platforms worldwide. This initiative aims to elevate Canada Soccer’s brand beyond sports and support the Canada Soccer Foundation.

Philanthropic Impact

Perfect Pitch is a philanthropic initiative that will benefit the Canada Soccer Foundation, supporting programs that empower youth, remove barriers to participation, and strengthen Canada’s National Teams on the world stage.

Future Announcements

Canada Soccer and Infinity will reveal additional artists, song releases, and activation details in the coming months.

About Infinity

Based in Toronto and operating globally, Infinity is a full-service music and entertainment company specializing in project management, record labels, talent management, and strategic partnerships. The company collaborates with artists, brands, and organizations to realize creative visions and deliver significant impact across the entertainment industry.

Author’s summary: Perfect Pitch unites top Canadian musicians to support youth empowerment through Canada Soccer Foundation, blending music and sport ahead of the FIFA World Cup.

Canada Soccer — 2025-11-05