Mattel Seals ‘KPop Demon Hunters’ Deal with New HUNTR/X Dolls

Mattel Launches KPop Demon Hunters HUNTR/X Dolls

Less than a month after partnering with Netflix's KPop Demon Hunters, Mattel is releasing its first officially licensed toy series: a three-pack of HUNTR/X dolls.

About the Doll Set

The “What It Sounds Like” pack transforms characters Rumi, Mira, and Zoey into fully articulated fashion dolls. Each doll features the iconic outfit from the film’s finale and comes equipped with signature weapons, hairstyles, and star-quality details.

“Fans of all ages can recreate their favorite demon battles, hit the stage, and seal the Honmoon — all from the comfort of the couch.” | Source: Mattel

Design and Packaging

“Fans of all ages can shine like they're born to be.” | Source: Mattel/The Toy Book

Release Details

The set will be available for presale on Mattel Creations starting November 12, with shipments expected next fall. This marks Mattel's first Demon Hunters toy drop as the franchise’s global co-master toy licensee, alongside Hasbro.

Fans can preview the dolls now at mattelcreations.com.

“Bring the Honmoon home.” | Source: Mattel/The Toy Book

This launch promises more merchandise throughout the upcoming year as the partnership progresses.

Author's summary: Mattel's new HUNTR/X dolls bring Netflix’s KPop Demon Hunters characters to life with detailed designs and weapons, available for presale from November 12.

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The Toy Book The Toy Book — 2025-11-07

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