Mattel Launches 'KPop Demon Hunters' Fashion Dolls
Mattel will start pre-sales for a new fashion doll collection inspired by the Netflix animated film KPop Demon Hunters. The collection includes a three-pack featuring Rumi, Mira, and Zoey, the characters from the movie's fictional girl group HUNTR/X.
Exclusive Release and Features
- The dolls will be available exclusively through Mattel Creations starting November 12.
- The collection replicates the characters’ finale performance outfits, complete with weapons, fabrics, and styled hair.
- Shipping is expected to begin in fall 2026.
Licensing and Market Target
This doll set is Mattel's first product linked to the KPop Demon Hunters franchise. In October, Mattel secured global co-master toy licensing rights alongside Hasbro.
The collection is aimed at both fans of the film and doll collectors, reflecting the movie’s popularity.
"Netflix has designated KPop Demon Hunters as its most popular movie of all time based on viewing metrics."
Ordering Details
Pre-orders will be accepted via Mattel Creations' online store starting November 12. Each purchase includes a certificate of authenticity.
Author's summary: Mattel releases an exclusive, collectible doll set from Netflix’s hit film KPop Demon Hunters, targeting fans and collectors with detailed designs and official licensing.
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