‘KPop Demon Hunters’ HUNTR/X Mattel Dolls Announced
Netflix’s hit animated series KPop Demon Hunters is expanding beyond the screen with new collectible fashion dolls created by Mattel. The set includes fan-favorite characters Rumi, Mira, and Zoey, each styled as their demon-slaying idols.
Product Details and Availability
- The three-pack set is priced at $150.
- Pre-orders open on November 12 via Mattel Creations.
- Shipping is planned for Fall 2026.
- Each doll features the characters’ signature glittering finale outfits, screen-accurate weapons, luxurious fabrics, and spotlight-ready hair.
- A Certificate of Authenticity accompanies the dolls.
Strategic Partnership and Merchandising
The dolls are part of a larger collaboration between Netflix, Mattel, and Hasbro announced recently. This partnership will introduce a variety of KPop Demon Hunters merchandise, including toys, games, and cosplay items.
“KPop Demon Hunters unleashed a global fan frenzy — we’re talking dancing, singing, and more screaming than anyone was emotionally prepared for,” said Netflix Chief Marketing Officer Marian Lee.
“Fans can finally get their hands on the dolls, games, and merch they’ve been not-so-subtly demanding on every social platform known to humanity.”
Author’s Summary
This collaboration between Netflix, Mattel, and Hasbro brings popular animation characters into high-end collectibles, satisfying a passionate global fanbase eager for official merchandise.