Lifetime Products Launches NBA and WNBA Basketball Hoops
For the first time ever, basketball fans can bring home officially licensed full-size NBA and WNBA team-branded basketball hoops. This launch comes through a new multiyear partnership between Lifetime Products, the leading basketball system brand in the U.S., and the National Basketball Association (NBA) along with the Women's National Basketball Association (WNBA).
Expanding Basketball Beyond the Arena
This collaboration connects two of the world's top basketball organizations with Lifetime Products, the pioneer of portable, height-adjustable basketball systems. This innovation has allowed generations of players—kids, youth, and adults—to enjoy basketball at home and in their driveways.
Exclusive Home Court Rights
Lifetime Products holds exclusive rights in the U.S. and Canada to manufacture and sell full-size basketball systems featuring official league and team logos for every NBA and WNBA team, a first in the market.
Initial Collection Features
- Full-size backboard designs for all NBA teams
- Full-size backboard designs for all WNBA teams
"Since creating the first portable, adjustable hoop, Lifetime Products has been committed to making basketball accessible to families and communities everywhere," said BJ Haacke, President and CEO of Lifetime Products. "Joining forces with the NBA and WNBA underscores our shared dedication to growing the game at every level and inspiring the next generation of players."
Author's summary: Lifetime Products partners with NBA and WNBA to offer the first-ever officially licensed full-size team basketball hoops for home use, aiming to inspire players at all levels nationwide.