Starbucks apologized after their limited-edition Bearista cup sold out quickly, causing backlash from disappointed customers due to its scarce availability.
The 20-ounce glass cup features a translucent teddy bear shape, wearing a green Starbucks-branded beanie and holding a small plastic Starbucks cup. A green-and-white straw protrudes from the bear's cap, giving it a playful, distinctive look.
“Who’s getting a bearista cup on 11/6 lmk,” the brand’s Instagram post on November 4 read, introducing the new cup.
The Bearista cups went on sale starting November 6, but very few customers managed to purchase one.
The limited-edition Starbucks Bearista cup’s adorable design sparked huge demand but very limited supply led to widespread customer disappointment and calls for a re-release.