Kourtney Kardashian Launches Breast Milk-Inspired Supplement
Kourtney Kardashian recently discussed her newest supplement line with The Post, introducing a product inspired by human breast milk as part of her Lemme brand. This addition focuses on supporting beauty and gut health through innovative ingredients.
New Products in the Lemme Line
- Lemme Colostrum Gummies priced at $30, containing colostrum and vitamin D3.
- Lemme Colostrum Liquid priced at $25, a sugar-free liposomal creamer enriched with colostrum, lactoferrin (a protein found in breast milk), immunoglobulins, MCT oil, and vitamin E.
Both products became available for purchase on the brand’s website starting Thursday, November.
Campaign Featuring Kim Kardashian
For the first time, Kourtney teamed up with her sister Kim Kardashian in a playful campaign where Kim takes on the role of a lawyer suing Kourtney for not sharing the supplement before its launch.
“I’ve taken colostrum for years because it’s amazing for gut and immune health, but I wanted to make it easier for everyone to enjoy," Kourtney said. “Some people love the simplicity of a gummy, while others want to add it to their matcha or coffee, so we created both.”
Creative Angle of the Campaign
The advertising film humorously portrays Kim prosecuting Kourtney, highlighting the new products and their benefits, suggesting Kourtney had been keeping these supplements a secret from her sister until now.
Author’s summary: Kourtney Kardashian expands her Lemme brand with breast milk-inspired supplements, partnering with Kim in a witty campaign that underlines the product’s health benefits and versatility.