Buying the Viral Starbucks Bear Cup
Paden Ferguson and his partner managed to purchase the only two viral Bearista cups available at their local Starbucks. The limited stock frustrated many customers eager to get the holiday-themed cup.
Background on the Bear Cup
In October, Starbucks announced its new holiday drinks and desserts, featuring a special Bearista cup with a green beanie hat and straw. Paden and his partner planned to get the cup on its launch day, November 6th, expecting it to be easy to obtain.
Rising Buzz and Limited Stock
As the release approached, interest surged, and the bear cup went viral on social media, attracting widespread attention. Concerned about local availability, Paden and his partner checked with their nearby Starbucks locations.
"We asked the barista how many they had — seven, they said."
To prepare for the competition, they visited the busiest Starbucks among five local stores on the evening before launch and found only seven cups in stock.
Launch Day Experience
Despite their initial hope of buying the cup easily at noon, the demand was strong. Ultimately, only two cups were left at their store when they arrived, allowing them to secure the last remaining items.
"Paden Ferguson, CEO of Padiano's Kitchen, shared this experience in a conversation edited for clarity."
Author's summary: The viral Starbucks Bearista cup sparked intense local demand, making it challenging for even early planners like Paden Ferguson to secure one due to minimal stock.