Starbucks Responds to High Demand for Bearista Cold Cups
Starbucks launched its latest holiday merchandise, the Bearista Cold Cup, on November 6, sparking a rapid sellout and widespread excitement among fans. This 20-ounce tumbler, designed in the shape of a bear, features a clear body with a lid and straw. When the straw is in place, it mimics a green beanie on the bear’s head, a nod to the Starbucks brand colors.
Social Media Buzz and Customer Frustrations
The Bearista Cold Cup was first teased on Starbucks’ Instagram on November 5, generating significant anticipation. However, many customers reported that the cups had already sold out by the time they visited stores, with some locations reportedly stocking only one or two units.
- One Instagram user criticized the limited distribution, saying:
“Not cool marketing Starbucks to only have 1-2 at each store and allow your baristas to buy them before customers. You should have had additional stock for your baristas and at least 10-20 for each store.”
- Another comment read:
“Our local store received ONE. Why are you even marketing this?”
- Complaints were also made about employees allegedly purchasing the Bearista cups before customers could, due to low stock.
Starbucks’ Response
In response to the frenzy, Starbucks acknowledged the overwhelming demand and the limited availability at certain locations. The coffee chain emphasized its commitment to meeting customer enthusiasm and is working to address the stock issues for upcoming releases.
“We appreciate the excitement around the Bearista Cold Cup and are doing our best to ensure more customers can enjoy this festive item.”
Summary
The Bearista Cold Cup quickly became a hit, but limited supply and early purchases by employees caused frustration among customers, prompting Starbucks to address the situation and aim for better stock distribution.
Author’s conclusion: The Bearista Cold Cup’s instant popularity highlights the need for better stock management to satisfy eager Starbucks fans without fueling disappointment.