Tom Morris Makes Major AFL Media Switch: What His Move Means for Sports Broadcasting

Tom Morris, one of Australia’s leading AFL journalists, has left Channel 9 to join Seven in a shift that could reshape the country’s sports broadcasting scene. The move, initially reported by the Herald Sun and confirmed by TV Tonight, arrives amid a period of rapid change in the sports media industry.

A Transformative Move in Sports Media

For both fans and media professionals, this decision is more than a personal career step—it could redefine how AFL coverage is produced and experienced nationwide. When a high-profile reporter like Morris changes networks, the impact reverberates across audiences, broadcasters, and the broader culture of sports journalism.

Reputation and Influence

Morris has built his reputation on accurate reporting, behind-the-scenes insights, and a personable connection with fans. His blend of analytical precision and accessible commentary has made him a trusted figure in AFL circles.

“Tom Morris’s move to Seven signals a new chapter for AFL storytelling on television,” commented an industry source.

What It Means for Viewers

By joining Seven—already a major player in AFL broadcasting—Morris strengthens the network’s coverage with experience and credibility. Viewers can expect more exclusive interviews, deeper game breakdowns, and possibly innovative segments designed to engage fans in fresh ways.

Potential Outcomes for the Industry

Expanded access to player and coach insights through in-depth interviews.
Greater variety in football analysis formats across TV and digital platforms.
Renewed competition among networks to enhance content quality.

Author’s summary: Tom Morris’s high-profile move from Channel 9 to Seven marks a pivotal moment for AFL broadcasting and signals the next evolution in Australian sports media.

Azat TV — 2025-11-07