Starbucks’ newest holiday cup has just been released, stirring a frenzy among customers who are camping out, reselling the item for hundreds of dollars, and even getting into fights to obtain one.
Each year, Starbucks launches special holiday drinks alongside collectible items such as mugs and cups. This season’s highlight is the Teddy Bear Cup, which features a cozy bear in a festive sweater and officially hit stores this week.
The limited availability sparked nationwide chaos. Many Starbucks locations received only a few cups, leaving eager fans frustrated and often empty-handed. In multiple U.S. cities, customers lined up for hours, some waiting up to five hours, only to learn their store had fewer than 10 cups total.
“Why release something this limited if everyone wants one?”
The scarcity transformed the cup into an instant collector’s item and a lucrative resale opportunity. Online, some cups are being flipped for $150 or more.
The excitement escalated into conflict, with fights reported at several Starbucks locations, including in El Paso, where tensions also ran high.
“Tis’ the season to be jolly… and apparently greedy too!”
Author’s summary: The limited edition Starbucks Teddy Bear Cup created nationwide demand, causing long lines, high resale prices, and even conflicts among customers desperate to own this rare holiday collectible.