WhatsApp attended global messaging trends with Facebook dominance in daily engagement and broad reach across platforms; WhatsApp remains to be central to social activity in Latin America, Africa, and parts of Asia; Messenger used less consistently as Facebook together drive much of social activity; WhatsApp overtakes Messenger in top messaging roles according to recent reports; Facebook follows closely in surveys, with YouTube also prominent; regional variation varies across datasets and regions; overall, WhatsApp extends reach in messaging and social advertising across global platforms.
Sources
WhatsApp has overtaken Facebook Messenger as the top global chat application, according to a new report. The Global Web Index Mobile Messaging trends report says that WhatsApp has been used by nearly 40 percent of the mobile Internet audience each month as of the third quarter of 2014. “However, in some countries the latter [Facebook Messenger] has seen a sharp rise in usage in recent months due to Facebook’s decision to remove the messaging component from its main app and transfer it to the...
www.theepochtimes.comAcross eight countries surveyed in Latin America, Africa and South Asia, a median of 73% of adults say they use WhatsApp and 62% say they use Facebook.
www.pewresearch.orgDiscover the Q1 2025 performance trends of YouTube, Facebook, and WhatsApp in the UK, highlighting their digital presence, app usage, and advertising strategies with Sensor Tower's comprehensive data.
sensortower.comWhatsApp voted as the most frequented app (view of 31%), followed by Facebook (26%) and YouTube (21%)
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