Latest News About Subway news drives digitalization in 2.0 rollout across markets

Updated 2026-06-17 23:36

The chain highlights digital growth as Fresh Forward 2.0 expands order-ready screens to streamline operations; European markets reports strong early feedback on app within a broader global transformation; in travel hubs and nontraditional venues aim to serve affordable options and grab-and-go expansion; these moves align with Subway's ongoing push to simplify ordering and improve on-site dining across markets.

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Subway® Delivers Integrated Digital Experience in Key European Markets®

Fresh Forward 2.0 has been tested across all regions, receiving overwhelmingly positive feedback from guests, franchisees and their team members. In concept testing, guests reported the new design significantly increases their likelihood to dine in and visit Subway restaurants again. In addition to improving the overall ambiance of Subway restaurants, Fresh Forward 2.0 supports the acceleration of Subway’s digital transformation journey. Self-serve kiosks, order ready screens and kitchen...

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