SKYLRK Sets Up Shop in Japan - Hypebeast
Taking to Tokyo with its new Zellerfeld collab in tow to open the doors to its first-ever retail space for just a few days.
hypebeast.comSKYLRK’s most recent notable news is that it dropped “Bieberchella”-themed merch ahead of Justin Bieber’s Coachella-related appearance in April 2026, following earlier launches and collaborations in 2025. The brand also opened its first-ever physical retail pop-up in Tokyo in December 2025, featuring Japan-exclusive items and a Zellerfeld collaboration.[1][4]
Recent milestones
- July 2025: SKYLRK officially launched its first collection, with apparel, footwear, accessories, and futuristic sunglasses.[2][3]
- December 2025: The brand opened a limited-run Tokyo pop-up, marking its first brick-and-mortar retail space.[1]
- April 2026: A new merch drop tied to Bieber’s “Bieberchella” moment appeared, suggesting the brand is still actively releasing event-linked product.[4]
What this suggests
SKYLRK seems to be moving from a debut streetwear launch into a faster-moving celebrity-lifestyle brand, with limited drops, pop-ups, and music-event tie-ins driving attention. Its positioning remains closely tied to Justin Bieber’s public image and rollout strategy.[7][2][4][1]