SBS Australia confirmed it will stream two early matches of great interest of the 2026 World Cup. The fixtures feature Argentina against Austria and Portugal versus Uzbekistan. The schedule targets viewers who are keen to watch live soccer in the early morning.
Recent data indicate a rise in UK viewers who watch before dawn for international football. SBS’s move mirrors weekly reports on changes to streaming services in the United Kingdom. The broadcaster hopes the early‑morning slots will engage the growing early‑morning audience and enhance its online platform streaming hub.