No — the latest reporting says Hailey Bieber is not a billionaire, despite Rhode’s sale to e.l.f. Beauty for up to $1 billion. The deal is split among cash, stock, earnout, co-founders, and investors, and Forbes and other outlets said she is still more likely worth in the nine figures, not over $1 billion.[1][5]
Rhode was acquired in May 2025, and that transaction dramatically boosted her net worth. However, the headline $1 billion refers to the company’s deal value, not the amount she personally receives.[3][1]
Reports note that Bieber has co-founders and outside investors sharing in the proceeds, and part of the deal is contingent on future performance. That structure makes it unlikely her personal payout crosses the billion-dollar mark.[5][1]
The most accurate recent read is that Hailey Bieber became very wealthy from the Rhode deal, but she did not become a billionaire.[1][5]
Forbes counts fewer than 30 billionaires and centimillionaires in the U.S and Europe who have made a large chunk of their fortune in the super competitive world of beauty products.
www.forbes.comAfter selling her Rhode brand to e.l.f. Beauty for a cool $1 billion, Hailey Bieber officially became a billionaire—and her husband Justin ...
www.vanityfair.comWhy did Hailey Bieber sell her beauty brand Rhode, who bought the company and how much money did she make on the deal?
www.betches.com'I just want to be smart with it, I would like to invest it wisely,' the newly minted beauty mogul Hailey Bieber said.
fortune.comThe deal has greatly changed her value.
www.elle.com